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Conceptualizing the electronic word-of-mouth process: What we know and need to know about e...
@Ana Babić Rosario & Kristine Valck & Francesca Sotgiu
Ana Babić
Content creator and web explorer. Sharing discoveries from around the internet.
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Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, an...
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